A multi-channel editor and copywriter
I create purposeful content that connects and converts. In my 10 years of agency and in-house experience I've written SEO-led articles, homepages, landing pages, product pages, emails, ad scripts, creative in-app content, industry reports and branded content.
While I help brands across lots of sectors, I specialise mainly in healthcare and lifestyle. Turning complex info into accessible messaging is my thing, and I love finding insight-led angles to help content stand out and spark real connection.
Need a hand?
Copywriting
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Homepage, PLP and PDP copy
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Campaign copy for digital ads and OOH
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Social media copy
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Email journeys and newsletters
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UX writing and microcopy for digital journeys
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Impactful messaging for awareness campaigns
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Scripts for UGC, audio and video ads
Content writing
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SEO blog content that drives traffic and ranks
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Editorial and feature writing
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Expert-led E-E-A-T content
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Buying guides and comparison articles
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Industry reports, data summaries and case studies
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FAQs and knowledge-based pieces
Strategy & planning
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Blog content strategy, planning and reporting
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Content gap analysis
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Production process management
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Brand messaging frameworks
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Customer journey mapping
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CRM newsletter planning
Brands I've helped
What people say
Irina Ilych,
Lead Medical Advisor MD at Flo
"I had the pleasure of working with Shannon for several months, and I can wholeheartedly recommend her for any health tech/fem tech projects. She's a highly professional, fast, and thoughtful editor who quickly grasps complex medical topics and continuously expands her expertise. Her communication is always clear and transparent, and her soft skills make collaboration smooth and enjoyable. Any team would be lucky to have Shannon on board."
Thomas Nguyen,
Art Director at Livi
“Inquisitive, genuine and disciplined. Shannon is not only a talented writer with a masterful skill of making difficult medical subjects easy to grasp, but also a pleasure to work with as a human. She has a deep understanding of how to create effective communication and can easily switch between high-level, snappy copy to engaging moving texts.”
Adam Wright,
Growth Director at Nature's Menu
Shannon is exceptional. She has a rare combination of sharp copywriting skills and a strategic mindset, bringing both brand and conversion copy to life. From crafting value propositions and developing messaging frameworks, to writing email and landing page copy, her work consistently hits the mark. Plus, she’s a great person to work with. Fun, insightful, and always focused on high-quality results."
Jenny Thompson,
Content Director at iCrossing
“Shannon is hardworking, highly experienced and a joy to work with! Her copy creation and SEO skills are excellent, and her passion and creative thinking come through in everything she does. She's a strong asset.”
Let's Connect
Get in touch to see how we can collaborate.
Based in London
Email: shannnonford@gmail.com